In the Atrium with Lucy Scholl

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Lucy Scholl is not your typical Marriott School student. For one thing, she’s only in Provo every other semester. For another, she once opened a concert for the Rascal Flatts. While slowly working on her degree in management with a marketing emphasis, Scholl is chasing her dream of becoming a pop country singer/songwriter. In pursuit of her music career, Scholl treks to Nashville several times each year for months at a time—she’s out there right now—to network, write, and record, working hard to catch her big break.

What do you like about studying marketing?
I love marketing because it brings in the creative side with the analytical, logical side of business. It’s been really fun for me to be creative with my school work. Last semester we studied how to find out the needs of a consumer and I was able to take that knowledge that day and apply it to my music business. It was really cool to see different ways to approach music because of what my consumer—my listener—wants.

How did your music career get started?
I always wanted to pursue some form of music. I started out as a commercial music major at BYU and I met a lot of people connected to the industry. My sophomore year I came out to Nashville for the first time and recorded an EP. I got to spend time in the studio with Nashville musicians and learn about the process of promoting a record, and I ended up going on a PR tour in major cities. It’s been an interesting feat juggling school and music. I’ve been really grateful for the amazing faculty and staff in the Marriott School who have been patient and who have supported me in doing both.

What are some challenges you’ve encountered in the music biz?
The biggest challenge is trying to decipher between music as a hobby and music as a business. My dad was really good in helping me learn that. As soon as I decided that I wanted to go to Nashville, he looked at me square in the face and said “Lucy, this is no longer a hobby. This is now a business.” You don’t always get to do what you want to do with the music just because it’s fun, because I have to make decisions based on the business side. It’s a lot of work, but I’m really grateful for the chance to go for it.

What inspires your songwriting?
I love creating an emotion, a feeling that I’m unable to put into words and then putting that into a song. I dig deep into a lot of my own experiences. I write about whatever is going on at the time but most of it has to do with relationships—that seems to be the easiest thing to write about. I also take a lot of experiences from my friends and roommates, and a lot of times I make up stories in my head to write about. I also really enjoy writing faith-promoting music too; on the side I do firesides for youth.

What are your goals for the future?
I would love to have a publishing deal or a record deal here in Nashville—being paid to write music and touring to perform would be a dream come true. I do love marketing and especially social media marketing, and I would love to do anything in that field whether for my own music or another company. I think one of my strengths is figuring out how to reach people on social media and that’s something I aspire to do if music doesn’t work out for me. And then, this is so cliché, but I really want to be a mom and a wife, and that trumps everything. Honestly I love connecting with people and building relationships with people, so wherever that job is, I will be there.

Find Lucy’s music in the iTunes Store or check out some of her music videos.