Raise Your Hand: Left vs. Right In Advertising
Like a new kind of palm reader, marketing experts are using customers’ hands to get them to open their pocket books. According to a recent study by Marriott School of Management marketing professor Ryan S. Elder, handedness affects the way people perceive advertising, which may help marketers target them better. However, hands can be linked to much more than just advertising. The following facts help to put a finger on how handedness relates to careers, strengths, driving, and much more. Take a look.