Wanted: Digital Business Minds

Digital data 1Despite a largely stagnant job market, one niche in the business world is booming, according to a businessbecause.com article, “Digital Economy Provides Growth in MBA Careers.

As consumers turn increasingly more to digital devices to work and play, companies are scrambling to utilize the data consumer transactions provide. Positions with skills in analytics, big data, and e-commerce will be more prevalent than ever in 2015.

“Data is becoming an important part of how we look at the customer journey,” says Frances Illingworth, the global recruitment director for WPP, a world leader in advertising services. “We definitely value business school hires.”

Marriott School students are poised to take advantage. With classes such as Internet Marketing, Data Communications and Security, and Data Mining for Business Intelligence available, Marriott School grads are leaving school with the training they need to answer the digital demand.